The Amway legacy runs deep in Steve Victor’s family.

“My grandparents were there when Amway began in 1959, and I grew up watching my parents follow their footsteps by pursuing their own dreams and dedicating their lives to serving others,” Steve said.

But joining the family business was not a forgone conclusion for him.

“My father expected me to go to college and create my own success in life,” Steve said. “It was up to me whether or not that included the Amway business.”

And at first, it did not.

Charting his own course

Steve earned his degree with plans to attend law school. While waiting for classes to start, he filled his time by working for his family’s Amway business.

“When I started spending more time around people in the Amway business, I knew this was what I was meant to do,” he said. Steve started his business just like everyone else and worked his way up. “My parents wanted to be sure that I understood all the steps it takes to run a successful business.”

Meanwhile, he married his college sweetheart, Marcia. While she was climbing the corporate ladder as a purchasing agent, he continued to work for his parents, while building his own Amway business in the evenings and on weekends.

His wife became his first team member

“Amway had always been a part of our lives, but I only wanted her to come into the business if she wanted it for herself,” Steve said. Within a year, she made the leap. Later the couple qualified as leaders. Today, they lead weekly training sessions, monthly seminars and several conferences a year.

“We’re involved in all facets of the business,” he said. “We pay it forward and create an atmosphere to win. We tell our team members, ‘You’re in business for yourself, but not by yourself,’ and we mean it.”

Extra income, flexibility, growth potential

In addition to the extra income and financial freedom Amway can provide, Steve’s mentorship emphasizes the flexibility and the growth potential for those who are willing to work for it.

“The opportunity is open to anyone, but it really suits those who are hungry for something more,” he said. “You have to have goals and be willing to do the work. Your ‘why’ needs to be much bigger than your ‘how.'”

Building legacies

As a third generation Amway Independent Business Owner, living up to his family’s legacy has always been present in Steve’s mind. In fact, it was his biggest fear when deciding whether or not to join Amway. Now, continuing to build that legacy, as well as helping his team create theirs, is his passion.

“Our family story inspires others to build legacies of their own. They see the success through the generations and the impact it makes on your family and your community.”

Hear how other Amway IBOs charted their own courses.


The average monthly Gross Income for “active” IBOs was USD $207 (in the U.S.)/CAD $186 (in Canada). Approximately 48% of IBOs in the U.S., and 52% of IBOs in Canada, were “active.”

IBOs were considered “active” in months in 2016 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting. If someone sustained that level of activity every month for a whole year, their annualized Gross Income would be $2,484 (U.S.)/$2,232 (Canada). Of course, not every IBO chooses to be active every month. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards, which may be significant. There may also be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation. For the purposes of the calculation in Canada, individuals who were IBOs for less than the entire year in 2016 were excluded.

Before registering as an Independent Business Owner (IBO) powered by Amway, you should read and understand the AMWAY™ Business Overview Brochure, which contains important information for those interested in becoming IBOs.

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