THE BEAUTY OF NYFW: WHAT IT IS AND WHY IT MATTERS

Artistry at New York Fashion Week

Fall is in the air, and that means that this season’s New York Fashion Week (NYFW) is around the corner! There is so much to look forward to at this high-energy event. From runway shows, to celebrity sightings, to elegant designer outfits, we can’t wait to be part of this iconic fashion event again!

What is New York Fashion Week?

NYFW is an incredible event where fashion’s top designers present their upcoming collections in shows. Every year, the city holds two 8-day long Fashion Weeks – one in February and one in September.

Fashion weeks are held in multiple cities around the world each year, with the most influential fashion weeks being held in New York, London, Milan, and Paris. However, the New York event is the largest with more than 230,000 people attending shows during both weeks.

The Next NYFW: Artistry cosmetics will be there!

Over 60 designers will showcase their Spring and Summer 2018 collections during New York Fashion Week, September 7-14, 2017.

Artistry cosmetics will continue our partnership with designer Pamella Roland as her official 2017 makeup sponsor. On September 6, Artistry cosmetics will be gracing the faces of the models in Pamella’s Spring 2018 collection show, in a stunning look by Artistry Global Makeup Artist, Rick DiCecca.

Experience back of house!

We’ll give you a peek into the hustle backstage as models prepare to hit the runway! Beauty expert and fashion maven, Tonya Mann (@BeautyTipsy) will be taking over Artistry US Facebook page for a LIVE event on Wednesday, September 6 at 3:oo P.M. EST. She’ll also be taking over Artistry US Instagram with event coverage throughout the whole day, so stay tuned on our Instagram Stories!

Artistry cosmetics and Pamella Roland

The Artistry brand’s partnership with fashion designer Pamella Roland began in 2015 as her official makeup sponsor. Over the years, Artistry products have been featured in makeup looks for Pamella’s New York Fashion Week runway shows.

In June 2017, the Artistry brand had the opportunity to partner with Pamella again for her Resort show, where Pamella presented to the fashion world her Resort Collections in the off-season. These collections have been a mainstay in some of the finest domestic and international specialty stores. Artistry products were featured in the runway look, highlighting Pamella’s unique style and grasp of contemporary fashion.

Get a glimpse into all the action from previous fashion weeks:

Fall 2015

Spring 2016

Fall 2016

Spring 2017

Fall 2017

Discover the Beauty of NYFW

Find out more about New York Fashion Week, the looks, and Artistry’s brand presence >

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