A successful plan B: Leonardo Daniel’s Amway story

Amway Independent Business Owners Lilan Davis and Leonardo Daniel attend the New Platinum Conference.

When you’re in the acting business, having a plan B is kind of important – even if you’re as successful as Leonardo Daniel.

Leonardo is a well-known actor in Mexico with many television shows listed in his bio. Even so, he and his wife, Lilan Davis, felt they needed some other financial options because acting is based on temporary projects.

That’s when his wife heard about the Amway business.

Having a plan B

“She really got very excited about the business,” Leonardo said. “She told me about it, and we did it thinking we needed to have a plan B – a plan A and a plan B.”

For Leonardo and Lilan, it turns out they didn’t have to choose between plan A and plan B – they would implement both.

Leonardo said he gives 100 percent to the Amway business when he’s not working on a production.

“Then I reduce my working hours in our Amway business, and my wife increases them,” he said. “But she’s extraordinary in the business. She’s much better than me.”

Amway Independent Business Owners Lilan Davis and Leonardo Daniel attend the New Platinum Conference.

Earning rewards

The couple’s success earned them a trip to the recent New Platinum Conference* at Amway World Headquarters in Michigan, something Leonardo was really looking forward to.

The couple lives in Miami unless Leonardo is working on a production in Mexico. They work an Amway business in both countries. Leonardo said he enjoys Amway’s quality products and the extra income the business can provide.

“And, of course, we have the opportunity to give our family a better life and many other families that we can help by sharing the business,” he said.

Willing to learn

Leonardo said he never thought about becoming an entrepreneur, and starting something he wasn’t experienced in was humbling. But he knew he could learn and took advantage of all the training opportunities Amway had to offer.

“In the U.S. business, as well as in the Mexico business, we have a lot of materials to learn from,” he said.

That’s the advice he would give to those who are new to the Amway business, too.

To really learn from the business, to read everything we have available to do the business correctly,” he said.

“It is really an awesome opportunity, and my wife and I are very proud of being Amway IBOs.”

To learn how other Amway IBOs made the decision to start their own Amway business, read their stories on Amway Connections. To see if the Amway business is for you, visit Amway.com.

And to see more photos from the New Platinum Conference that Leonardo and his wife attended, visit flickr.com/achievemagazine.


*The average monthly Gross Income for “active” IBOs was USD $207 (in the U.S.)/CAD $186 (in Canada).

Approximately 48% of IBOs in the U.S., and 52% of IBOs in Canada, were “active.”

IBOs were considered “active” in months in 2016 when they attempted to make a retail sale, or presented the Amway Independent Business Owner Compensation Plan (IBO Compensation Plan), or received bonus money, or attended an Amway or IBO meeting. If someone sustained that level of activity every month for a whole year, their annualized Gross Income would be $2,484 (U.S.)/$2,232 (Canada). Of course, not every IBO chooses to be active every month. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards, which may be significant. There may also be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation. For the purposes of the calculation in Canada, individuals who were IBOs for less than the entire year in 2016 were excluded.

The IBO Compensation Plan offers monthly and annual bonuses that IBOs can earn in accordance with their contract with Amway. IBOs also may qualify for the Amway “Growth Incentives Program (GI Program), a collection of discretionary programs separate from the IBO Compensation Plan and that can vary from year to year. IBO eligibility for the GI Program is at Amway’s discretion. The GI Program is available only to IBOs in “good standing” and those whose conduct demonstrates high ethical and business standards aligned with the goals and objectives of Amway and its related businesses.

Following are approximate percentages of IBOs in North America who achieved the illustrated levels of success in the IBO Fiscal Year ending August 31, 2017: New Platinum Conference 0.1853%. 

For more details on qualifying for the GI Program and other requirements, see information on Amway.com or contact Amway Sales. Before registering as an IBO, individuals should read and understand the Amway ™ Business Overview Brochure, which contains important information for those interested in becoming IBOs.

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