Amway Founders Council 2016 Recap: The Top Moments

Founders Council 2016 was a rousing success! More than 200 of Amway’s top business leaders from around the world met in London for the premier IBO incentive trip. The event brings attendees together on important discussions concerning business priorities for the coming year.

This year’s discussions with some of Amway’s top leaders included:

  • Amway, Direct Selling, Industry Trends and Entrepreneurship with Amway President, Doug DeVos
  • Amway’s Heritage and Power of 5 with Amway Chairman, Steve Van Andel
  • The Importance of Partnership in the Amway Business with Amway Chief Sales Officer, John Parker
  • Global Business Update on AmwayNEXT with Amway Chief Operating Officer, Mike Cazer
  • Exclusive conversations between Americas President Candace Matthews and new Founders Council members Jody & Kathy Victor and Juan & Alicia Ruelas

Listen to the interview with Jody & Kathy Victor below:

Listen to the interview with Juan & Alicia Ruelas below:

But the events didn’t stop there! Attendees were also treated to an inside look at Amway products and London’s iconic landmarks, too.

An Incredible Experience

Here are some of the top moments that made Founders Council 2016 the best yet!

Exclusive Access

Amway hosted a private evening reception and dinner at the Tower of London. Founders Council members also visited the breathtaking Crown Jewels of the United Kingdom — a must see when you’re in London!

Discover The Market

What’s England without a classic English market? Amway set up a custom English market for Founders Council members in the courtyard of the Rosewood Hotel, complete with delicious food and traditional wares.

All Aboard

Founders Council members rode the luxurious Orient Express through the beautiful English countryside to Oxford.

Once in Oxford, they dined in style at the two-Michelin-starred Belmond Le Manoir aux Quat’Saisons, featuring cuisine from world-famous chef Raymond Blanc.

Power of 5

Founders Council Members pledged to support the Nutrilite Power of 5 Campaign to fight childhood malnutrition.

Be Well

Dr. Sam hosted members at the London Experience Center and shared information about Amway’s WELL project with Stanford University.

Xsperience More

They also sampled the newest flavor of XS energy drinks with XS Vice President David Vanderveen.

Wellness Foundation

Then members joined Doug DeVos at the London Experience Center to learn more about Nutrilite’s new initiative, the Nutrilite Foundational Trio. It’s a simple and easy way to build and maintain a healthy foundation for your body!

Live From London

This year, we sat down with Amway executives and Founders Council members from across the world at our Founders Council Studio.

Did you miss the interviews? Hear directly from Doug DeVos, Mike Cazer, John Parker, Dr. Sam and more on YouTube!

Flora Chic

What’s more exciting than a new product launch? Getting to sample it first! Founders Council members visited the Amway Experience Center in London to sample Artistry’s newest global fragrance Flora Chic.

Business Meeting

An important part of Founders Council is the business meeting. This year’s event was held at Old Billingsgate, and it was there that Founders Council members celebrated last year’s success and learned more about Amway’s plans for the future.

James Bond

After the business meeting, Founders Council members were treated to a James Bond themed dinner, complete with 007 rappelling down the building to save the day.


Icy Cold

You can’t have a party without XS! The business meeting dinner also featured a bar made completely of ice and serving drinks made with XS and Truvivity.

Rock And Roll

Iconic British rock music and trapeze entertainment was a huge hit at Tuesday’s dinner, too.

Double Or Nothing

After dinner, Founders Council members were treated to a private casino experience at Old Billingsgate – they all won big!

High Speed

They also took an exhilarating ride down the River Thames.

Founders Fragrance

And made their own custom fragrance at Design in Scent!


Cactus Kitchen

Founders Council members finished their experience with private cooking lessons with French-English two-star Michelin chef Michel Roux Jr. of the London restaurant Le Gavroche.

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