Amway President Doug DeVos Named Chairman of WFDSA

The World Federation of Direct Selling Associations (WFDSA), a global trade organization representing more than 60 national direct selling associations, announced that Amway President Doug DeVos will serve as the organization’s chairman through October 2017. DeVos assumes the role of chairman from Alessandro Carlucci, former CEO of Natura.

Direct selling leads to opportunity

Today, more than ever, people want more independence and the freedom to set their own goals. They want meaningful work that adds value to their lives and to their communities. This translates into tremendous opportunity for the direct selling industry.

– Doug DeVos

Praise for outgoing chairman

“Alessandro Carlucci has demonstrated strong leadership in promoting these ideas and encouraging entrepreneurship around the world. I look forward to continuing his legacy so that even more people can look at direct selling as a way to make their life better while also helping to improve the lives of those around them,” said DeVos.

What is WFDSA?

Founded in 1978, the WFDSA is the global trade association for the USD$178.5 billion direct selling industry, serving more than 60 national direct selling associations and their member companies. Direct selling involves the marketing of products and services directly to consumers in a face-to-face manner, away from permanent retail locations.

DeVos is exceptionally qualified to lead

Previously DeVos was the organization’s treasurer and a member of the WFDSA Operating Group of the CEO Council. He is former chairman of the U.S. Direct Selling Association and the Direct Selling Education Foundation, in addition to other leadership roles with both organizations. DeVos has been inducted into the U.S. Direct Selling Association Hall of Fame and recognized with the Direct Selling Education Foundation’s Circle of Honor Award.

“Doug’s commitment and passion for the direct selling industry is evident,” said outgoing chairman Carlucci.  “His leadership of WFDSA will help direct selling to realize its full potential in the years to come.”


  • Ben says:

    Its an honor to have someone with his expertise and proven track record within the Amway and its parent Company spearhead this magnificent worldwide federation and take this industry to a whole new level. Congratulations on yet another wonderful achievement! Much Blessings.

  • Rajen says:

    We are so pride with the Amway president Doug Devos named Chairman of WFDSA. Its a Big News for all IBOs. Congrutulation We are proud to be a part of your big organisation

  • Louis-Jean says:

    We are so pride with the Amway president Doug Devos named Chairman of WFDSA. For all Haitian IBO I Big Up this new nomination. CONGRAS !…

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