Want to help end racism? Listen, learn, understand

A black background with white words reading #BlackLivesMatter

Amway stands in solidarity with the Black community. Many people are hurting and struggling with the events in recent weeks that have their roots in decades of racial discrimination.

We see you. We hear you. We recognize your pain. We will not stand by in times of injustice and inequality. To be silent is to be complicit.

Amway has always been a business open to all, one that reflects and celebrates the diversity of people everywhere we operate. The Amway community is here to support, listen and be part of the change.

Amway is donating to the National Urban League and NAACP to help support an end to race-based discrimination. We invite you to join us in donating to these or other organizations that are working to end racism and show that #BlackLivesMatter.

What else can we do?

Making financial contributions is a good start. But we can also work to educate ourselves and others about the realities of systemic racism and the white privilege it fosters. Seeking a broader understanding of the realities of discrimination will help make systemic change possible.

Listen to voices that are different from yours. Learn about the experiences of those unlike you. Understand how racism affects all of us.

A black background with the hashtag #Bethechange in white letters

Educate yourself about racism

Wondering where to start? The Amway Diversity and Inclusion team crafted a list of recommended reading, podcasts, videos and organizations to help bridge the gap to understanding how deep the problem of racism is in the world, including a special section for parents.

Bookmark this, save it or print it out and start doing the work to dismantle systemic racism.

Racism has no place in the Amway business and will not be tolerated within the Amway organization. We can and must work together to end it. Please, join us.

Videos, movies and TV shows about racism:

Podcasts about racism:

Articles and other readings about racism:

Books about racism:

Special resources for parents:

Organizations to follow on social media:

Additional resources:

41 Comments

  • Amway Connections says:

    Thank you, everyone, for your engagement. We hope you found the blog, the resources and the discussion helpful. Comments on this post are now closed. If you wish to deliver any further feedback, please reach out to Amway Customer Service at [email protected].

  • Nammon says:

    I have a question for the Amway Diversity Team: Black Lives Matter promotes Defund Police on it’s website and Amway is promoting Back Lives Matter. Does that mean Amway is promoting Defund Police?

    • Amway Connections says:

      Hi Nammon, the Black Lives Matter movement that we referenced was founded in 2013 in response to the acquittal of the person charged with killing 17-year-old Trayvon Martin in Sanford, Florida. Black Lives Matter Foundation, Inc. is a global organization in the U.S., United Kingdom, and Canada, whose mission, according to its website, is “to eradicate white supremacy and build local power to intervene in violence inflicted on black communities.” We’re advocating for an end to racism and through our actions are speaking out in support of the Black community. By doing so, we do not diminish those in public safety who are working to protect all of us.

  • Gualtiero says:

    Ciò che mi ha sempre colpito di Amway è il rispetto che ispira per ogni umano, proprio come era nella personalità dei suoi Fondatori, Jay Van Andel e Rich DeVos. Sono sempre per la difesa della dignità umana, senza distinzione alcuna. Sono lieto di appartenere alla comunità di Amway principalmente per questo.

  • Dominique says:

    This is quite incredible! I have never seen support like this from such a large organization and it is so encouraging to witness it firsthand as new IBO! Keep up the good work, I am proud to be a part of a wonderful and socially conscious organization.

    TO THE PEOPLE SAYING BlackLivesMatter is a terrorist group, and that racism does not exist:
    – The resources listed are a subjective glimpse into what people who are apart of your country are feeling everyday.
    – The idea that racism is not something you may personally feel you are affected by is also subjective and does not mean it does not exist.
    – Amway’s stance on this subject matter does not devalue you or anyone else, but helps shed light on the issue that stems from many years ago.
    – Let’s not forget that in this lauded 1776, the founding fathers and many others in leadership in the country were using slave labor to build their personal wealth. (Smithsonian magazine article – https://www.smithsonianmag.com/history/founding-fathers-and-slaveholders-72262393/)
    – Once “free”, black people were subjected to Jim Crow segregation laws which prohibited them from simply drinking from the same water fountain as a white person. These are the traumas of the grandparents of many of the people speaking out today. (So it is not that far in the past – it still affects the youth of today)
    – When a few white people are the perpetrators in school shootings people don’t call all white people terrorists. Just as a few people rioting and looting does not represent an entire group. The majority of people are peacefully protecting just to bring awareness and change.
    – Lastly, before condemning Amway and all of the resources: view them as personal stories, read them as research, and then when you have completed your analysis, ask yourself if you see a pattern. Ask yourself would you have minded being black at those times in history? or would you opt for it even today.
    – What you are seeing is an outward expression of internal grief. Honor the people that the black community has lost to the slave trade, assassinations (i.e, MLK, Jr), and the many people who have been shot down, in thier beds, on thier own couches, while jogging, or driving, this year alone.
    – Have Compassion.

  • Roger says:

    Amway need to open everywhere in Africa , than we can add a lot of business and prosperity !

  • Raquel says:

    Thank you so much, Amway for this strong stand against racism. I can not feel more proud of being an IBO. This is a complex matter, but it is important to keep our minds open and educate ourselves in order to become more human and develop empathy for those who are in pain because of injustice. Thank you for the amazing resources and for the courage of taking once again the lead for change.

  • Nan says:

    By not posting my comments you are DELIBERATELY silencing an opposing view. You are DEFINITELY part of the problem. I have NO respect you this company anymore. It has obviously been taken over by a bunch of bleeding heart liberals who want to hear no other opinions but there own.

    • Amway Connections says:

      Hi Nan, All comments are reviewed to ensure they are not spam, that they follow rules for IBOs and that they don’t contain inappropriate content. We do not exclude comments because they have a different opinion. Sometimes it just takes time for them to get through the process. Thanks for your engagement!

  • Randy says:

    I appreciate that you are willing to approach this complex topic in such a conflicted world, however I believe you have been misled to associate yourselves with #Black Lives Matter. While people with all colors of skin do matter, BLM is a terrorist organization responsible for looting, arsons and assaults on innocent citizens and law enforcement officers Remember their chants “Pigs in a blanket… Fry-’em like bacon” and “What do we want? Dead cops… When do we want-’em? Now!”

    Please work to get this right… You have a strong voice, but the message must be pure and accurate.

    • Amway Connections says:

      Hi Randy, thanks for your comment. Amway does not condone or support violence of any kind. We’re advocating for an end to racism and through our actions are speaking out in support of the Black community. By doing so, we do not diminish those in public safety who are working to protect all of us. We made contributions to the NAACP and the National Urban League, which best align with Amway’s values and have been at the forefront fighting for change and equality.

  • Nan says:

    Amwy is so far from it’s founding that I don’t even recognize this company. I agree with MARK who posted his opinion today. Racism will never be competely eratacated as is evidenced by how some people still ffeel about the Irish, Italians, Jews, Germans, Chinese, Japanese in this country. How can ANYBODY think racism is still a big problem in this country when we just had a black president for 8 years?! This situation has gotten out of hand & you are contributing to it by acknowlegding this non-existent problem. No race should be singled out as being more deserving of fairness & due process. ALL lives matter when it comes to that. If George Floyd was White we would have never hear about this. Stop siding with the race-baiters & just agree that we should all be treated equal.

    • Amway Connections says:

      As a global company, with business owners, employees and customers from all walks of life, Amway stands for fair treatment, equality and justice for all races. The events that have unfolded over the past few weeks have their roots in decades of racial discrimination. To stay silent is to be complicit. It’s time for us to add our voice to the call to end racism. We’re taking action and encourage others to do the same.

  • Ashly says:

    Thank you for providing this list of resources Amway! I am fully aware that as a white, middle class woman who grew up in a primarily white community that I am ignorant of the discrimination that African Americans face every day. I knew racism existed, but I could have never fathomed there was so much racial discrimination and hate in this country! I didn’t know where to start in finding reliable resources to be better informed. I trust this company and am thankful for the long list of resources I can access. I wish to do my part in helping end this racial injustice!

  • Raul says:

    Esa es la llave para poder enfrentar el Rasismo
    La educación pero no la de el Govierno sino la educación verdadera que educa al individuo desde su interior asiendo cambios verdaderos par conocer las diferencias y las igualdades de cada ser humano sin importar las a razas ni el color de la piel todos tenemos derechos que se deben de Respetar

    • Jasmin says:

      This is incredible! Thank you Amway for your stance, your words, and your resources to help educate all. I think that is one of the most important aspects of the change is being educated in the experience of being black whether or not you’ve been a survivor of racism or been an Allie to a black person. To understand why this is so important to change is key. They alliance and desire to help any way that you can is greatly appreciated. Continue to lead and be the light to encourage change, equality for all, love for all, and courage to overcome! Proud to be an IBO

  • Karen says:

    Thank you for the active work you’re doing to donate and provide resources. While I think it’s all great to communicate these to IBOs, I am curious to hear what Amway’s executive team is personally doing to address white supremacy? What is Amway’s diversity report starting with the C-Suite level?

    • Amway Connections says:

      Hi Karen, thanks for your comment. The makeup of Amway’s leadership team reflects the diversity we see among Amway’s Business Owners around the world. Half of the Global Leadership Team is female, closely mirroring what we see in our distributor force and many of our top executive leaders are minorities or from countries outside of the United States, such as India, China, Malaysia, Korea, Japan, Italy and more. Amway provides equal opportunity to all applicants and employees. Hiring decisions are based on job responsibilities and qualifications with no regard to race, age, disability, religion, marital status, genetic information, national origin, sex, veteran/military status, gender, gender identity/expression, sexual orientation or any other characteristic protected by law. You can read more in the letter from Amway CEO Milind Pant.

  • Candice says:

    Wow…just wow! Thank you Amway for doing this. I have always had respect for all those who make the wheels of Amway turn and this just lifted the bar.

    Thank you.
    From Western Canada
    #StayKind #BlackLivesMatter

  • Donna says:

    I am proud to be an IBO with this company. Thanks for your support.

  • Shanieka says:

    I really appreciate Amway’s support and everything you stand for, being of African American decent and having the Love of Christ in my heart helps me to make it through these time, it’s so easy to just get angry or enraged but that doesn’t change anything! Hate is to great a burden to bear like MLK said and it really makes a difference having support from organizations like Amway! The culture that Amway has created through WWG is so incredible and I do believe Leaders of all nationalities are being raised up through this incredible organization, people that will make a stand for righteousness and create a culture of LOVE. Keep doing what your doing Amway your incredible!

  • Audrey says:

    I have been an IBO with Amway since 1969, and I have never been more proud of this company than I am now after reading this article. Thank you Amway for not being silent but taking a stand against racial injustice.

  • Monique says:

    Thank you for taking a stance against racism. I do agree that there should be a continued dialogue about racism and discrimination. And thank for the resources. I was given a video years ago by my then sponsor where it was a hour panel discussion called A Business For All People where the panel were African-American IBOs higher level in the Amway business, the audience were African-American and the host who asked questions to the IBOs was African-Americans. I still have that video. The video certainly provided a clear perspective of the Amway business from an African- American point of view and gave pride that any one from any background can get involve in the business with a dream.

  • Mark says:

    I can not stay silent on this matter. Black lives matter is a terrorist group responsible for killing police officers. This is outrageous Amway would be promoting them. Do your research before you jump on the social justice bandwagon. It’s disgraceful

    • Amway Connections says:

      As a global company, with business owners, employees and customers from all walks of life, Amway stands for fair treatment, equality and justice for all races. The events that have unfolded over the past few weeks have their roots in decades of racial discrimination. To stay silent is to be complicit. It’s time for us to add our voice to the call to end racism. We’re taking action and encourage others to do the same.

      • Claudette says:

        I am not a raciest and I believe that all lives matter whether they be black, white, yellow or red we are all human beings and should be treated equally. However at the same time I do not condone supporting TERRORIST groups which is what #blacklivesmatter group is. I understand the peaceful protests for justice in the George Floyd incident. Now that all the officers involved in his death have been charged with the crime and will be tried in a court of law for their crimes. Now it’s time for peaceful protesters to get back to normal life, jobs etc. clear the streets you have accomplished your original goals. The cops have been held accountable. So the time is now to separate the good from the bad, go home peaceful protesters so that the law can arrest the criminal groups looting and destroying businesses and homes where we live. People this just increases the cost of goods and services in your area, it’s stupid and puts everyday law abiding citizens and their families in danger. So let’s get the criminals off the streets please. I do not support TERRORISM! This is the UNITED STATES OF AMERICA , show that you are proud to be an American or leave our great country.
        God Bless America and
        God Bless our President.

      • Stelina says:

        I’m an Amway IBO, proud of being part of this company! And very happy it stands for BLM!
        My question is on the amount of people that WORK in Amway (not IBO). Do you have black personnel? And if not, will you add?

        • Amway Connections says:

          Hi Stelina, thanks for your comment! Amway employs 15,000 people around the world from all races, colors, religions and backgrounds, including members of the Black community. We strive to have our employee population mirror the diversity of the communities in which we live, work and provide a business opportunity, but recognize there is more we need to do to make this happen. We strongly believe having a diverse employee population helps Amway be the best it can be by encouraging broader thinking and fostering innovation focused on a common purpose. In the last 18 months, we have increased the diversity of our Global Leadership Team, becoming a business led by individuals of seven different ethnicities, and with a 50/50 gender balance. We are committed to making even more progress in this area, both around the world and within the global functions that are based in the United States.

  • Crystal says:

    This is a great, exhaustive list of literature and media resources recommended. I’ve grown so much since reading and watching many of these exact pieces of priceless knowledge.

    I hope everyone who considers themselves a leader in their multiverse community integrates this resource into their library immediately!

    As a recommendation I’d love to start seeing a rotation of the literature being on display for purchase during all major sponsored events where merchandise is sold. Integrate these tools into the business and leadership principles we share.

  • Jawana says:

    Thank you wholeheartedly! The stance that the Amway Corp. has taken towards fighting racism is highly regarded and means so much in this day where voices may have seemed to be unheard. I’m in complete awe at the resources provided to educate and to promote change. Your support for unity and solidarity is very audible and clear. It’s hugely appreciated. I’m proud to be an American and an Amway IBO.
    Again, with all sincerity, thank you.

  • Linda says:

    This has gotten out of hand on XS Nation on Facebook.

    It came across as you, as an IBO, will adhere to these new rules of diversity or else. Shame on XS Nation for assuming that everyone is racist and does not treat everyone fairly regardless of their race or skin color.

    • Amway Connections says:

      Hi Linda, Amway stands for fair treatment, equality and justice for all races. The events that have unfolded over the past few weeks have their roots in decades of racial discrimination. To stay silent is to be complicit. We felt it was time to add our voice to the call to end racism.

      • Matthew says:

        “To stay silent is to be complicit”.

        Racism is a crime.

        Are you really saying that IBOs who stay silent are complicit in racism by not saying anything?

        The Amway Quality Assurance Standards you hold IBOs to require “ Denouncing, or making demeaning, disparaging, or sarcastic remarks about any specific religion or system of belief is not allowed.” (page 16)

        Is Amway specifically denouncing the beliefs of IBOs that do not believe a racial crime is created in silence?

        If IBOs are going to be held to that standard then Amway needs to do the same.

        In addition to that, the “educational resources” you have provided include a very political ideology.

        For example – why is Amway as a company officially recommending IBOs read the New York Times 1619 project which makes the claim that America was founded in 1619 not 1776 and is rooted in slavery. 400 Years of racism and that everyone is systemically racist.

        Is this not an ideology? What about IBOs who believe that William Wilberforce was a real person that fought slavery and don’t agree with the New York Times version of history?

        FYI – see Wall Street Journal Article that explains 5 historians rejected the New York Times article as not accurate: https://www.wsj.com/articles/the-1619-project-gets-schooled-11576540494

        What about the fact the educational materials Amway is now promoting from Howard Zinn denounce the American Flag as a symbol of racism?

        “There is no flag large enough to cover the shame of killing innocent people.” – Howard Zinn

        How many IBOs believe in burning the American Flag?

        Will Amway burn the American flag at Amway headquarters now or keep this “symbol of racism” flying.

        Please re-think the values that Amway was founded on. It is after all the American Way. Amway is really promoting materials like “The Next American Revolution: Sustainable Activism for the Twenty-First Century by Grace Lee Boggs”?

        Forgetting our founding fundamentals is how we get lost.

        We don’t need a new revolution.

        We need to stay true to the principles that Rich Devos and Jay Van Andel founded Amway on.

        • Annette says:

          Well stated. I agree with Matthew

        • Amway Connections says:

          Hi Matthew, the resources at the end of the blog were provided by Amway’s Diversity and Inclusion group as a way for people to learn more about racism. The list is being shared with Amway’s full support. We believe knowledge and education of diverse perspectives is powerful and can only advance our business. We encourage people to review the collection of resources and apply them to create a more inclusive environment.

          • Matthew says:

            If you are going to be inclusive can you please add publications from black Americans that do present an alternative point of view to the resources you put?

            Specifically, will you start with including Walter Williams book, “Race and Economics: How much can be explained on discrimination.”?

            Please don’t exclude black Americans that have a different point of view.

            Will you do that, or will you silence the voice of this part of black America?

          • Amway Connections says:

            Hi Matt, we are sharing your feedback with our Diversity and Inclusion team. Thank you!

          • John says:

            I cannot associate myself with Amway because of your stance on this matter. Please educate yourself on b-l-m. One of the founders is Marxist. After using and promoting Amway products for almost 40 years. I will take my business elsewhere.

          • Amway Connections says:

            Hi John, the Black Lives Matter movement that we referenced was founded in 2013 in response to the acquittal of the person charged with killing 17-year-old Trayvon Martin in Sanford, Florida. Black Lives Matter Foundation, Inc. is a global organization in the U.S., United Kingdom, and Canada, whose mission, according to its website, is “to eradicate white supremacy and build local power to intervene in violence inflicted on black communities.” We’re advocating for an end to racism and through our actions are speaking out in support of the Black community.

  • Sandie says:

    THANK YOU for taking a strong, informed stand against racism, and for providing so many excellent resources! This is incredibly important. I have worked as a white anti-racist in higher education for years and seeing Amway come out so strongly is hugely welcome.

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