Carrie Bohlig joined Amway while still in college, happy to have a low-risk, low-cost business opportunity to add income to her modest student lifestyle.

Now, as a mother, the business she runs with her husband is even more important.

“This business lets me create something meaningful that will outlive me,” she said. “Having children only elevates the magnitude of this legacy. It’s important to me that my children see me as passionate person, who is not only building something for my family, but who impacts others on a micro and macro level.

“Every individual wants something different for their life, and the Amway business is an open opportunity to explore and achieve those goals.”

A sense of adventure

After graduating from college, where she studied sociology and women’s studies, Carrie, the daughter of an entrepreneur, decided to stick with her Amway business. “I wanted to have something of my own and Amway seemed like the perfect fit,” she said. “Starting a business appealed to my sense of adventure.”

Personal growth

She began building her business slowly, networking and learning from other Amway Independent Business Owners at team events. She even met her future husband, Craig, at one. He had already established himself as an emerging Amway IBO leader. Through those efforts, she developed maturity, confidence and professionalism.

“After just a few months, I already felt like a stronger, better-equipped person,” she said. “I didn’t make a ton of money my first year, but the personal growth I experienced kept me going; I didn’t expect that. It was invaluable—a real marker of my success.”

Finding her ‘why’

She felt those leadership skills kicking in while on a trip to Southeast Asia. She traveled through less privileged countries and saw people who needed a way to build a better life.

“Seeing those families gave me a bigger reason to build my business,” she said. “I wanted to be a leader, so I could have the means to help them. It really drove my ‘why’.”

When Craig later spoke at an Amway meeting, he cemented Carrie’s desire to make a difference with this statement: “‘You can’t give away $100,000 if you only make $50,000,’” she recalled. “That really spoke to me.”

So, did hearing from other motivated business owners. “They were so positive and purposeful,” she said. “One couple shared how they funded a school in India for 100 students. I’d never heard of people doing that on their own.

“It aligned with our goals and we knew the Amway opportunity was the right vehicle for realizing them.”

Carrie and Craig keep mentorship and philanthropy at the forefront of their Amway business, which reaches the U.S., Jamaica and England, among other countries. The couple is working to establish an endowment for education-based scholarships.

“We liked that we were building something bigger than ourselves. By focusing on education, we can cultivate leaders in communities around the world, so they can give back and do the same,” Carrie said. “It’s a ripple effect and incredibly powerful.”

What is your “why”? What are you doing to achieve it? Meet other Amway Independent Business Owners who live their “why.”


The average monthly Gross Income for “active” IBOs was USD$207 (in the U.S.)/CAD $186 (in Canada). Approximately 48% of IBOs in the U.S., and 52% of IBOs in Canada, were “active.”

IBOs were considered “active” in months in 2016 when they attempted to make a retail sale, or presented the Amway IBO Compensation Plan, or received bonus money, or attended an Amway or IBO meeting.  If someone sustained that level of activity every month for a whole year, their annualized Gross Income would be $2,484 (U.S.)/$2,232 (Canada).  Of course, not every IBO chooses to be active every month. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus monthly bonuses and cash incentives. It excludes all annual bonuses and cash incentives, and all non-cash awards, which may be significant. There may also be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation. For the purposes of the calculation in Canada, individuals who were IBOs for less than the entire year in 2016 were excluded.             

Before registering as an Independent Business Owner (IBO) powered by Amway, you should read and understand the AMWAY™ Business Overview Brochure, which contains important information for those interested in becoming IBOs.

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