When it comes to sponsorships, Amway is drawn to sports. Why? Because company leaders see a direct parallel between the dedication and teamwork needed to build a winning athletic team and the dedication and teamwork needed to build a successful Amway business.
That’s why Amway has had a longtime partnership with the NBA’s Orlando Magic, including naming rights to the Amway Center where they play. (It doesn’t hurt that Amway co-founder Rich DeVos and his family own the team!)
Learn from the best
This year, as part of the partnership, when Amway Independent Business Owners (IBOs) hit key milestones they can earn the chance to go behind the scenes with the Orlando Magic and talk with the team’s key people about winning philosophies and strategies.
“This partnership fits right in with our commitment to inspired coaching and our Amway Coaches’ Poll philosophy of rewarding coaches for leading their teams to success,” said Jim Ayres, managing director of Amway North America. “The Magic and the NBA have a strong commitment toward teamwork and teamwork creates synergy – the combined effect of the team is greater than the sum of individual efforts.
“Mr. DeVos and his organization have infused that into the Magic and now Amway IBOs have the ability to learn from the professionals how that teamwork can be successfully transferred to their Amway businesses.”
Building a partnership
This opportunity is a capstone to the partnership, which has served as a commitment between Amway, the team, IBOs and the city of Orlando, where a proposed entertainment district being planned and built around the Amway Center.
The partnership has resulted in amazing opportunities for Amway to bring experiences to fans, such as the Amway Fan Cave Contest, where fans can enter to win a room-makeover perfect for watching Magic basketball games. (See official rules and details here.)
It’s also allowed fans to learn more about Amway, its products, the direct selling industry and the Amway business. The arena features an interactive NutriliteTM Magic Fan Experience where they can learn about the rich history of Amway’s vitamin and supplement brand alongside exciting moments from the Magic’s history.
“The Orlando Magic is so proud to partner with Amway on this endeavor,” Magic CEO Alex Martins said. “We feel that the building blocks for a successful team transcend sports and are applicable across all sectors of business.
“We are thrilled to be able to share with Amway IBOs our philosophies and how we approach assembling a successful, cohesive unit with coaches and players all the way down to our staff.”