Small Business Saturday: Celebrating Business Ownership

While Thanksgiving, for many, means a feast surrounded by quality time with friends and family, it’s also the kickoff to the holiday shopping season. Ads for Black Friday and Cyber Monday have been out for weeks.

But sandwiched between the two is Small Business Saturday, when people are encouraged to shift their spending to smaller, independent business owners. Why is this important? Because small businesses are a driving economic force for communities and a great opportunity for budding entrepreneurs. They are truly something for which to be thankful. And behind every small business, there’s the story of someone who decided to go into business for themselves.

Be your own boss

Being your own boss is appealing to many. For those with an entrepreneurial spirit, the annual commemoration of Small Business Saturday may be the encouragement they need to explore starting a business. This week, we are kicking off a series of blogs about the benefits of being your own boss and introducing you to some Amway Independent Business Owners (IBOs). While Amway IBOs are supported by a family-owned business operating in more than 100 countries and territories across the world, they are all independent business owners living, working and contributing in their communities.

Each IBO has their own ‘Why?’

Some of them embraced the Amway opportunity right from the start, seeing a reliable business model coupled with quality training and support.

“I saw a bigger potential in developing my own business rather than working for someone else,” said Alberto Mayagoitia from Texas. “I wanted to focus on where I could make the most difference in our lives.”

Others initially took it on part time, attracted to the low start-up costs, quality products, extra income and flexibility.

“I knew that the Amway platform would allow me the opportunity to build my own business without taking a big risk,” said Craig Clickner, an IBO from Wisconsin. “I could invest an hour a week or work it full time, whatever fit my lifestyle.”

For Vicky Gomez, an IBO from California, family is priority, so flexibility is key.  “Our Amway business has enabled us to be present in our kids’ lives and really enjoy family time.”

Each Independent Business Owner decides how much effort they put forth. That’s the beauty of being your own boss. And the bigger the effort, the pay-off is likely bigger, too.

“It’s hard work and you have to develop yourself, but when you do, the potential for reward is enormous,” said Omar Fabel of Florida.

For a sneak peek of some of the IBOs you’ll meet in the coming months, watch other Amway stories and hear their perspective on the joys of owning a small business.


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