Consuming dietary supplements is not typically a public event. Bottles and packets are tucked away in cabinets and drawers, in purses and bags. For many, they may be blissfully unaware at how many of those around them are in the habit of taking dietary supplements to fill their nutritional gaps.
For the past 15 consecutive years, the Council for Responsible Nutrition (CRN) has researched and published reports on the consumption of dietary supplements in the U.S. They’ve revealed their findings in the 2014 CRN Consumer Survey on Dietary Supplements, and the results might surprise you.
- 68% of U.S. adults report taking dietary supplements
- 50% of U.S. adults report being regular dietary supplement users
- 83% of U.S. adults are confident in the safety, quality and effectiveness of dietary supplements
- Across all generations, the most popular category of dietary supplements is “Vitamins & Minerals”
All data comes from the 2014 CRN Consumer Survey on Dietary Supplements, conducted August 25-29, 2014, by Ipsos Public Affairs, and funded by CRN. The survey was conducted online and included a national sample of 2,010 adults aged 18 and older from the Ipsos’ U.S. online panel. The survey has been conducted annually since 2000. Weighting was employed to balance demographics and ensure that the sample’s composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size would have an estimated margin of error of +/- 2.2 percentage points.