These days, more people than ever before are making a beeline for nutritional supplements. Some are shopping for a multivitamin or a supplement to address a specific need. Others are looking to fill gaps in their diet.
With the hectic pace of life, good nutrition can often take a backseat. Supplements can help our bodies get the nutrients they need.
But when deciding which supplement to buy, consumers may find the price differences of the various brands confusing. Some always seem to be on sale and others are priced below the competition. This leaves us wondering: Why do the prices of supplements vary so widely?
If something is too good to be true, it probably is
Bargain-basement prices may be fine for seasonal fashions. But when you’re picking a nutritional supplement to support your nutrition, you want to look at more than just the dollar signs.
Does the price reflect quality and safety? The answer depends on the brand.
“A low- or high-cost product does not equate to a quality product,” said Holiday Zanetti, a senior research scientist and clinical investigator for Nutrilite™. “It is important for the customer to know that the product contains the ingredients and amounts stated on the label, the product claims are substantiated by science, and the product has been evaluated for safety.”
The Nutrilite™ brand offered by Amway has been around for more than 80 years, and the cost of its supplements reflects that long history of research, testing, quality assurance as well as the quality ingredients that go into the wide array of nutritional products offered.
Research and development
“At Nutrilite, we have worked for many years to build this trust with our customers,” Zanetti said. “Every day, our scientists are working behind the scenes to ensure our products maintain that trust by developing safe, quality products that signify the ‘Best of Nature, Best of Science.’”
The company employs more than 1,000 scientists, engineers and technical professionals working behind its products.
Superior ingredients, seed to supplement
For many Nutrilite supplements, the value begins with concentrates made from plants grown on the company’s nearly 6,000 acres of certified organic farms. In fact, Nutrilite is the only global vitamin and dietary supplement brand to grow, harvest and process plants on its own certified organic farms†.
The farm team makes sure the right seeds are used for those plants, that they’re harvested at the peak of their nutrients and that they are processed in a way to maximize potency.
Each ingredient is analyzed 200 times throughout the manufacturing process to ensure quality and effectiveness.
Third-party testing adds another layer of value
In addition to its own rigorous in-house testing, Nutrilite sends many of its products for independent, third-party testing from NSF International, an independent nonprofit certification firm. This extra step not only independently verifies the products’ quality, but it underscores the company’s transparency.
Beyond product testing, NSF also inspects Nutrilite production facilities in Buena Park, California, and Ada, Michigan, twice each year to certify that they meet the U.S. Food and Drug Administration’s good manufacturing practices standards.
Standing behind the product
The last value-added benefit comes after someone purchases a Nutrilite supplement: All products come with a 180-day 100% Satisfaction Guarantee*. If you’re not getting what you expected from your Nutrilite product, the brand will work tirelessly to make sure you’re 100 percent satisfied.
So, next time you’re looking at different supplements and wondering which brand is worth the price, do some homework on the research, development, testing, ingredients, quality assurance and history of the company behind it.